Wrangler, the western original, had its beginnings in 1904 as an overall manufacturing company. In 1946, Wrangler became the first jean company to include "informative labeling" to help customers compare features. Soon afterwards, Wrangler introduced the legendary 13MWZ Cowboy Cut jeans. Since 1947, the Pro Rodeo Cowboys Association has officially endorsed the Wrangler Brand. Today, one out of every five pair of jeans sold in America features the tried-and-true Wrangler label, plus Wrangler features a full line of clothing and headwear. Wrangler--made for those who live the honor, tradition, and everything true wrapped up in the word "cowboy."

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